1. Introductory Provisions

This document describes how PalmApp Tech, s.r.o.,(hereinafter referred to as the “Administrator”) processes personal data of visitors to the website www.palmapp.com (hereinafter referred to as the “Website”). We are committed to protecting and respecting your privacy in accordance with Regulation (EU) 2016/679 (GDPR) and other data protection legislation.

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2. Controller of personal data

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Controller of personal data: PalmApp Tech s.r.o.

Address: Naardenská 669/23, 168 00, Prague 6

ID: 09707123

Contact Email: helpdesk@palmapp.com

If you have any questions about the processing of your personal data or the exercise of your rights, you can contact us at the email provided.

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3. What data we process

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3.1. Technical and anonymised data:

IP address (can be shortened/anonymized)

Device type, browser and operating system

Website behavior (pages visited, dwell time, links you click on)

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3.2. Cookies:

Cookies necessary for the functioning of the Website (necessary cookies)

Analytical cookies (e.g. Google Analytics, Microsoft Clarity)

Alternatively, other functional or marketing cookies (according to actual status)

4. Purposes and legal bases of processing

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4.1. Ensuring the functioning of the Website (necessary cookies):

Purpose: Page display, basic functions, security

Legal basis: Legitimate interest (Art. 6 (1) (f) GDPR) or necessity for performance of a contract (Art. 6 (1) (b) GDPR) if the visit to the website falls under a contractual relationship

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4. 2. Analysis of user traffic and behavior (analytical cookies):

‍Purpose: Improving content and user friendliness

Legal basis: Your consent (Art. 6 (1) (a) GDPR) — granted via cookie bar (Usercentrics)

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4.3. Other marketing or functional purposes (if you use them):

Purpose: Personalization of content, measurement of campaign effectiveness

Legal basis: Your consent (Art. 6 (1) (a) GDPR)

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5. Retention period of personal data

Necessary cookies are stored for as long as necessary for the Website to function.

Analytical cookies have different durations (e.g. 24 hours, 1 minute, 2 years), depending on the specific cookie names of Google Analytics and Microsoft Clarity. Exact information can be found in the settings of the cookie bar or in the overview of individual cookies in [Privacy Policy/Cookies].

We store the personal data obtained on the basis of your consent for the period for which you have given your consent or until the consent is withdrawn.

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6. Use of cookies and similar technologies

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6.1 Necessary cookies

These cookies are necessary for the basic functionality of the Website and cannot be deactivated.

Without these cookies, the Website would not function properly (e.g. session retention, security features).

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6.2 Analytical cookies

Google Analytics: Used to analyze traffic and user behavior so that we can improve the content and features of the Site.

Microsoft Clarity: A tool to track user interactions (heatmaps, session recordings) to help improve the user interface.

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6.3 Marketing cookies (if used)

Used to personalize ads and track visitor preferences.

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6.4 How to manage cookies

When you first visit the Website, we will show you a cookie bar (Usercentrics), where you can choose which categories of cookies you want to allow.

You can withdraw or change your consent at any time in [Link to “Change cookie settings” or the footer of the site].

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7. Recipients and processors of personal data

For analytical purposes, some data may be transferred to Google (Google LLC) and Microsoft (Microsoft Corporation).

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8. Transmission to third countries

If we use Google Analytics and Microsoft Clarity, data may be transferred to the USA.

We make sure that appropriate measures are in place to ensure an adequate level of protection.

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9. Your rights

In accordance with the GDPR, you have the following rights regarding the processing of personal data: